Here is more info that Google is evil. This is our problem. That is why we have this stupid world. Watson will be president. It is better than any other candidate in this race. It is better for the messed up world. Lets finance it and build this Watson for President.
10 Reasons Why Google Will Fail in Future
by Leplan on January 2nd, 2010 27
: SHUT DOWN! »
22nd May 2011, 02:07 pm
Google claims that its mission is to organize the world‘s information and make it universally accessible and useful. At first look this seems to be a valuable goal. However, it is important to keep in mind that this mission is subordinant to the primary goal of any company which is to increase the wealth of its owners (shareholders) by paying dividends and/or causing the stock price to increase. Plagued by this paradigm Google adapted a business model (AdWords; AdSense) that in its consequence led to the development of an entirely new industry: Search Engine Optimization (SEO) which in its various forms – such as content farms – has caused an explosion of digital content that is essentially marketing copy disguised as information. In short: Google consequently organizes mostly the world’s ad copy rather than the world’s information. It is hence an utterly failed attempt to effectively organize information. Unless the “search giant’ is willing to radically change its business model there seems no way out of the corner the company painted itself into.
Premises for a better search engine – Overcoming the Google paradigm
For a decade Google has been the dominant search engine, peaking at almost 85% usage world-wide in December 2010. During this decade there has not been any serious attempts to challenge the market dominance of the company that claims to be on mission is to organize the world‘s information and make it universally accessible and useful. As outlined before (see this article) it is unlikely that Google will succeed in doing so.
The following is the attempt to describe the fundamental premises needed for a successful/sustainable information management strategy (“Search”).
Premise One: Information is a natural resource. Like all natural resources no single person, entity, group or culture can claim exclusive rights to information. Just as physical access to water needs to be available to any human being the information how to get to this resource is inseparably attached to it.
Premise Two: Access to information is a human right. To protect and promote essential human interests, especially the unique human capacity for freedom (see Andrew Fagan) access to information has to be free. Censorship as well as monopolized information organization is a human right’s violation.
Premise Three: Knowledge and access to information is the natural enemy of believe (paraphrasing Plato). False believe is the the enemy of progress.
Premise Four: Evolutionary organization of information cannot be democratic and must follow logic (i.e. peer review) not popularism. We are all “standing on the shoulders of giants” (Newton). No progress can be made without understanding the research and works created by notable thinkers of the past. – Social proof is anything but. Google’s philosophy that assumes that democracy on the web works is demonstrably false (read more here).
Premise Five: Commercial interests corrupt and sway development. Consequently the potential of connected systems and connected knowledge has been underutilized and de facto halted (altrusitic) progress.
Premise Six: DNA before intent and projection. What is needed is a objectified classification of the human element (“DNA”) within the network. Intent (Google (“search”)) and projection (Facebook) are non-directional approaches. A directional approach requires to locate the user on more than just the location level but also include the level of education and knowledge etc.
Premise Seven: Capturing the cognitive surplus. Cognitive surplus as used here extends over the element of crowd-sourcing by utilizing any type of engagement with any type of medium that can be contextually measured hence assigning a qualitative element. What is needed is the utilization of the latent potential inherent in the utilization of information itself. Exemplary: access of specific information from a specific individual contains a qualitative measure more relevant than any Hyperlink; i.e. a research scientist spending time on a website containing information relevant to his field of expertise as well as his/her engagement with other (digital) information related contextually as well as chronologically.
Premise Eight: Discarded information carries value. There is a strong tendency of researchers, editors, and pharmaceutical companies to report/publish experimental results that are positive (i.e. showing a significant finding) but very few results that are negative (i.e. supporting the null hypothesis) or inconclusive (Publication Bias). Effective information management will have to include negative results.
Premise Nine: Promote viral distribution of successful concepts while building ‘herd immunity’ against the adaption of destructive or dysfunctional paradigms. Herd immunity describes a form of immunity that occurs when the vaccination of a significant portion of a population (or herd) provides a measure of protection for individuals who have not developed immunity. Herd immunity theory proposes that, in contagious diseases that are transmitted from individual to individual, chains of infection are likely to be disrupted when large numbers of a population are immune or less susceptible to the disease. The greater the proportion of individuals who are resistant, the smaller the probability that a susceptible individual will come into contact with an infectious individual. The concept transcends to information and its consumption by individuals.
Premise Ten: Subjugate linguistic barriers. Humans are regarded like the primates for their social qualities. But beyond any other creature, humans are adept at utilizing systems of communication for self-expression, the exchange of ideas, and organization, and as such have created complex social structures composed of many cooperating and competing groups from families to nations. Social interactions between humans have established an extremely wide variety of values, social norms, and rituals, which together form the basis of human society but at the same time the diversity leads to misunderstanding and fear (of the unknown). An effective information management system will have to first overcome linguistic barriers before transcending into transfer of knowledge. Hence any approach starting at the semantic level will come short of this goal.
Premise Eleven: Create an effective marketplace for information exchange. Information is the ultimate ‘derivative’ of any asset. However, only a small fraction of information is available through organized market places, most of which shift the compensation to aggregation and distribution of the asset. An effective marketplace for information exchange will focus on the compensation of information creation and curation of information, hence putting the focus on the quality of information rather than its “liquidity” (accessibility).
Premise Twelve: Create an energy optimized information system that does not require new infrastructure investments. Each connected system must not only capture and disseminate its own data, but also serve as a relay for other system (or: nodes), that is, it must collaborate to propagate the data in the network (definition of a mesh network). Performing two Google searches from a desktop computer can generate about the same amount of carbon dioxide as boiling a kettle for a cup of tea, according to new research. Though Google says it is in the forefront of green computing, its search engine generates high levels of CO2 because of the way it operates. When you type in a Google search for, say, “energy saving tips”, your request doesn’t go to just one server. It goes to several competing against each other. And it may even be sent to servers thousands of miles apart.
(Preliminary) Conclusion. What is needed is a search engine in form of an open source, independent, distributed, search network and storage system (“Wiki”) designed to utilize resources of all machines and all humans, including their relationship to the document (owner, user, contributor etc.) as well as their profile and expertise, fostering logic-driven (“evolution like”) progress through compensation of contribution, while overcoming artificial barriers such as culture and language in a mesh networked structure.
Prototype. We are planning on releasing a prototype before the end of the year which will initially combine the following elements:
- browser (based on an open source SDK – likely Chrome);
- file sharing, based on
- group settings and/or
- user classification/identification through artificial intelligence.
If you feel like contributing to the effort contact me!